FOR IMMEDIATE RELEASE
CONTACT: Barbara Murphy 609.390.5633
Cathleen Kiernan 609.601.8379

Murphy and Kiernan Announce New Business Partnership,
Fish With Feet, LLC

Fish With Feet, LLC Signs Network Deal with PBS KIDS Sprout

Egg Harbor Township, NJ (July 24, 2006)- Atlantic City region public relations professionals Barbara Murphy and Cathleen Kiernan have announced a business partnership with the formation of Fish With Feet, LLC, a public relations, marketing and event strategy firm. Murphy and Kiernan, both formerly senior level marketing agency executives, have over 35 years of gaming, hospitality, restaurant, golf entertainment, and tourism experience.

Working on a local, national and international accounts, their experience ranges from grand openings for Planet Hollywood International, Times Square, NY, and Sun International Ltd's Royal Towers Atlantis Casino Resort, Paradise Island to consulting and implementing strategies for the Miss America Organization, Empire Golf Management and Forewinds Hospitality Management. From Pavarotti to world-class boxing events, from the Sands Casino Hotel to the National Football League, Murphy and Kiernan are recognized leaders for their creative approach and eye for detail when working with clients.

This past May, Fish With Feet, LLC signed PBS KIDS Sprout, the first and only 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers. The Network was created as a partnership between Comcast Corporation, the country's leading provider of cable, entertainment and communications products and services; HIT Entertainment, a leading provider of quality entertainment for young children; PBS (Public Broadcasting Service), the most trusted distributor of award winning children's programming; and Sesame Workshop, the nonprofit educational organization behind Sesame Street.

Additionally, Fish With Feet has signed international Latin and ballroom dance sensation Burn The Floor(r) providing public relations representation for the North American debut of their new production FloorPlay at the Tropicana Casino and Resort, Atlantic City, NJ.

"Today's media landscape is as competitive and fast-paced as it has ever been. With 24/7 news coverage and branding messages transmitted to everything from televisions to cell phones and IPods, PR and marketing services have to be more evolved than ever in order to create a standout position for clients. Our experience in finding unique angles combined with solid experience in marketing and promotions allows us to break through the clutter and communicate client's key messages to targeted audiences," stated Fish With Feet owners/partners Murphy and Kiernan.

To contact Fish With Feet, LLC, call either 609.601.8379 or 609.390.5633 or visit www.fishwithfeet.com.