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Members of the Beano® and Lactaid® Team Introduce
FlexNow™ Joint Formula
A Revolutionary Approach to Relieve Joint Discomfort

Egg Harbor Township., NJ, February 21, 2007 – Members of the management team that were instrumental in bringing Beano® and Lactaid® to millions of Americans for relief from chronic digestive disorders have reunited to bring the next revolutionary dietary supplement to market, FlexNowTM Joint Formula, clinically proven to provide relief from joint discomfort.

BSP Pharma Inc. is headed by Leonard P. Smith, formerly President of AKPharma Inc. and Lactaid Inc., the originators of Beano and Lactaid. “I have not seen a dietary supplement this exciting since I began marketing Lactaid over 20 years ago,” stated Smith, CEO and President of BSP Pharma Inc. “Limited introduction of FlexNow on the east coast of the U.S. in 2006 has yielded an overwhelming positive response, and we are now actively offering FlexNow to natural food stores nationally,” Smith added.

The active ingredient in FlexNow Joint Formula is SheaFlex 75™, a unique complex of shea nut triterpenes. Harvested in the wild in West Africa, the shea nut (the nut is actually the pit of the shea fruit) which produces shea oil has been used for centuries as a food product and more recently as an effective additive to cosmetics and moisturizers (shea butter). Research revealed that the shea nut contains the most unique complex of Nature’s Inflammation Fighters™, triterpenes, of any known botanical.

Since inflammation is a primary contributor to joint problems, BSP Pharma conducted pharmacological and clinical research into the anti-inflammatory properties of triterpene esters found in the shea nut triterpenes. Positive results have led the way to the development of FlexNow Joint Formula. Reports on the clinical studies are available at: http://www.flexnow.us/clinicals.asp. Unlike glucosamine and MSM, the shea nut triterpenes in FlexNow Joint Formula work by helping reduce inflammation, thus stimulating joint health*.

As for safety, FlexNow Joint Formula was one of only seven dietary supplement products accepted by the FDA in 2004 to meet all the safety and toxicology requirements under the Dietary Supplement Health and Education Act. “We are so confident this product is going to change people’s lives that we are offering FlexNow with a full guarantee, complete relief in 30 days or complete refund,” added Smith. “And we even pay the $0.39 postage for a return.”

*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

BSP Pharma Inc., a subsidiary of BSP Pharma A/S of Denmark, is based in Egg Harbor Township, NJ, and was formed in 2005 to bring the remarkable shea nut health products to market. BSP’s CEO and President Leonard P. Smith has held senior level positions in the nutraceutical and pharmaceutical industry for more than 20 years. At Lactaid Inc. he led the company’s flagship product, Lactaid, through explosive growth. While running Lactaid, Smith developed Beano, a successful legend in the nutraceutical field. For product availability and additional information visit the company’s website www.FlexNow.us.

Lactaid®is a registered trademark of Johnson & Johnson.
Beano® is a registered trademark of GlaxoSmithKline.

Note to the Editor:
Hi-res downloadable photos are available at:
http://www.fishwithfeet.com/mediagallery.htm