FOR IMMEDIATE RELEASE
CONTACT: Barbara Murphy 609.390.5633
Cathleen Kiernan 609.601.8379

BSP Pharma Inc. Contracts Fish With Feet, LLC
As Public Relations Agency of Record

Egg Harbor Twp., NJ, January 16, 2007 – Fish With Feet, LLC has signed BSP Pharma Inc. of Egg Harbor Township, makers of FlexNow™ Joint Formula. Fish With Feet serves as BSP Pharma’s public relations agency of record overseeing the 2007 national PR launch for its FlexNow Joint Formula product.

“BSP Pharma’s team is just the sort of client we love working with – energetic, with a shared enthusiasm about how the power of a well-crafted PR strategy can benefit their brand,” stated Cathleen Kiernan and Barbara Murphy owners of Fish With Feet. “We’re truly excited to take on the challenge of FlexNow’s national launch and look forward to building lasting brand awareness for this unique product.”

BSP Pharma Inc., is a subsidiary of BSP Pharma A/S of Denmark, and was formed in 2005 to bring the remarkable Shea nut health products to the U.S. market. BSP’s CEO and President Leonard P. Smith has held senior level positions in the nutraceutical and pharmaceutical industry for more than 20 years. At Lactaid Inc. he led the company’s flagship product, Lactaid®, through explosive growth. While running Lactaid, Smith co-developed Beano®, a successful legend in the nutraceutical field. For product availability and additional information visit the company’s website www.FlexNow.us.

In addition to BSP PharmaInc., Fish With Feet clients include PBS KIDS Sprout, the first and only 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers; Gelb Promotions, the exclusive promoter for Andrea Boccelli as well as national and international sports and entertainment shows; Kiernan Thompson Communications & Consulting; and The Community Foodbank of Southern New Jersey.

Working on local, national and international accounts, the Fish With Feet team’s public relations and marketing experience ranges from grand openings for Planet Hollywood International, Times Square, NY, and Sun International Ltd’s Royal Towers Atlantis Casino Resort, Paradise Island to consulting and implementing strategies for the Miss America Organization, Empire Golf Management and Forewinds Hospitality Management. From Pavarotti to world-class boxing events, from Resorts Casino Hotel and the Sands Casino Hotel to the National Football League, Murphy and Kiernan are recognized leaders for their creative approach and eye for detail when working with clients.

To contact Fish With Feet, LLC, call either 609.601.8379 or 609.390.5633 or visit www.fishwithfeet.com.

Lactaid® is a registered trademark of Johnson & Johnson.
Beano® is a registered trademark of GlaxoSmithKline.

To contact Fish With Feet, LLC, call either 609.601.8379 or 609.390.5633 or visit www.fishwithfeet.com.