Now Is The Time To Invest In Atlantic City. Procida Realty and Construction Now Building EastWind, New Homes in the Mid $200s Just 3 blocks from the Boardwalk and Casinos

Atlantic City, NJ, May 15, 2008 – If frequent visitors to Atlantic City have not ventured out of their favorite Casino into the town’s newest neighborhoods known as The Inlet and Atlantic Heights, then they are missing out on a great real estate investment. Procida Realty & Construction, a national award winning builder, began investing in Atlantic City 10 years ago. As a result of their efforts Atlantic City’s real estate market is looking very attractive. With a majority of New Jersey’s shore communities fully built and far from affordable, this well known New York developer, has steadily been making an impact on Atlantic City’s residential landscape.

“Procida has built over 200 homes in Atlantic City and our current development EastWind, is located just 3 blocks from the world famous Boardwalk,” stated Christine Procida, a principal of Procida Realty and Construction. “We offer quality homes close to the waterfront, great shopping and entertainment. We’re excited about Atlantic City’s future. It has proven to be a strong market and is quickly developing into a hot new shore community.”

Procida Realty and Construction is proud to announce that delivery of new homes at EastWind will begin in July of this year. “EastWind has it all,” stated Lois Chamberlain, sales manager for the development. “With Atlantic City’s best amenities within walking distance of our new homes, and with pricing starting in the mid $200,000s, buyers cannot go wrong with this investment. We feel buyers will be hard pressed to find new, Jersey shore property for this price,” added Chamberlain.

The homes at EastWind are tastefully designed and incorporate quality construction materials, charming exterior architecture and spacious floor plans. With a variety of models to choose from, EastWind offers 3 bedrooms, 2 ½ bath in either a twin or town house model. Larger models include an additional room that can be used as a den or extra bedroom.

The BayShore Townhouse is 1,584 square feet featuring an airy, bright and open floor plan that lends itself to comfort and convenience. The first floor includes a spacious living room, dining room, large kitchen, powder room, workstation and pantry. Upstairs, the master suite with full bath overlooks the front yard. The second floor also includes two additional bedrooms, a second full bath and lots of closet space. A wide front porch provides space to relax and enjoy shore breezes.

The Ocean Air Twin Home is 1,854 square feet featuring an open first-floor plan which includes a spacious front porch, rear deck, expansive living room, dining room with bay window, kitchen, a powder room, pantry, utility room and storage. On the second floor, light fills the second floor master suite from the large front window. Two additional bedrooms, two full baths and large closets throughout complete the package.

Standard features in each home include: Spacious front porch; central air conditioning; Energy Star appliances; spacious kitchen with pass thru; ceramic tile kitchen and baths; gas heat and hot water; maintenance free vinyl siding; private backyard and pre-wired for phone and cable. Upgrades are available and priced upon request.

To learn more about EastWind and the residential market in Atlantic City, call Procida’s sales office at 609-340-8587 or visit procidahomes.com.

International Latin and Ballroom Dance Sensation Burn The Floor Contracts
Fish With Feet for 2008/2009 US Tour

Egg Harbor Twp., NJ, February 1, 2008 – Fish With Feet, LLC is proud to announce that Dance Partner Productions of Sydney, Australia, has contracted the marketing firm to promote the 2008/2009 US Tour for international Latin and Ballroom dance sensation Burn The Floor. Fish With Feet will oversee the productions US public relations and provide marketing consultation for each city of the tour.

A breathtaking blend of Samba, Salsa, Waltz, Tango, Swing and Jive, Burn The Floor’s FloorPlay initially attracted international attention with a performance at Elton John's spectacular 50th birthday celebration.

Nine years later, with Producers Harley Medcalf, Peta Roby and Jason Gilkison at the helm, Burn The Floor continues to thrill audiences worldwide – having sold more than 3 million tickets in over 30 countries.

For its 2008/2009 US tour, this new production of FloorPlay sees Burn The Floor's award-winning troupe of twenty international performers - including Australian Ballroom dancing champions, World Latin American champions and dancers from the United States, Great Britain, Germany, Italy, Asia, Holland and Slovakia - all move to the vision of artistic director and choreographer Jason Gilkison, in a steamy, provocative display that turns up the heat…hotter than ever before.

Ballroom dancing has always been about two people moving together - up close and personal. Burn The Floor’s FloorPlay strips the pretence away. The stage is set with costumes dazzling with color and music that will set pulses racing. Lithe, lean dancers bursting with unbridled energy put forth a mind boggling performance this is hot, sweaty and sexily soulful.

From Harlem’s hot nights at The Savoy, where dances such as the Lindy and Fox Trot were born, to the Latin Quarter where the Cha-Cha, Rumba and Salsa steam up the stage, Burn The Floor’s FloorPlay takes you on a toe-tapping journey through the passionate drama of dance.
The New York Post called it: “a dazzling Latin Ballroom dance spectacle". If dancing really is the new black, Burn The Floor’s FloorPlay brings it to a level of dramatic sophistication never before seen.

2008 US performances begin in Reno, Nevada at the Eldorado Hotel Casino April 1 – August 10th. 2009 dates coming soon.

The show is produced by international promoter Harley Medcalf, choreographed and directed by World Latin American Champions Jason Gilkison and Executive Producer Peta Roby. For additional information, visit www.burnthefloor.com.

Note to media: For hi-res downloadable photos visit: http://www.fishwithfeet.com/mediagallery/

Members of the Beano® and Lactaid® Team Introduce FlexNow™ Joint Formula
A Revolutionary Approach to Relieve Joint Discomfort

Egg Harbor Township., NJ, February 21, 2007 – Members of the management team that were instrumental in bringing Beano® and Lactaid® to millions of Americans for relief from chronic digestive disorders have reunited to bring the next revolutionary dietary supplement to market, FlexNowTM Joint Formula, clinically proven to provide relief from joint discomfort.

BSP Pharma Inc. is headed by Leonard P. Smith, formerly President of AKPharma Inc. and Lactaid Inc., the originators of Beano and Lactaid. “I have not seen a dietary supplement this exciting since I began marketing Lactaid over 20 years ago,” stated Smith, CEO and President of BSP Pharma Inc. “Limited introduction of FlexNow on the east coast of the U.S. in 2006 has yielded an overwhelming positive response, and we are now actively offering FlexNow to natural food stores nationally,” Smith added.

The active ingredient in FlexNow Joint Formula is SheaFlex 75™, a unique complex of shea nut triterpenes. Harvested in the wild in West Africa, the shea nut (the nut is actually the pit of the shea fruit) which produces shea oil has been used for centuries as a food product and more recently as an effective additive to cosmetics and moisturizers (shea butter). Research revealed that the shea nut contains the most unique complex of Nature’s Inflammation Fighters™, triterpenes, of any known botanical.

Since inflammation is a primary contributor to joint problems, BSP Pharma conducted pharmacological and clinical research into the anti-inflammatory properties of triterpene esters found in the shea nut triterpenes. Positive results have led the way to the development of FlexNow Joint Formula. Reports on the clinical studies are available at: http://www.flexnow.us/clinicals.asp. Unlike glucosamine and MSM, the shea nut triterpenes in FlexNow Joint Formula work by helping reduce inflammation, thus stimulating joint health*.

As for safety, FlexNow Joint Formula was one of only seven dietary supplement products accepted by the FDA in 2004 to meet all the safety and toxicology requirements under the Dietary Supplement Health and Education Act. “We are so confident this product is going to change people’s lives that we are offering FlexNow with a full guarantee, complete relief in 30 days or complete refund,” added Smith. “And we even pay the $0.39 postage for a return.”

*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.

BSP Pharma Inc., a subsidiary of BSP Pharma A/S of Denmark, is based in Egg Harbor Township, NJ, and was formed in 2005 to bring the remarkable shea nut health products to market. BSP’s CEO and President Leonard P. Smith has held senior level positions in the nutraceutical and pharmaceutical industry for more than 20 years. At Lactaid Inc. he led the company’s flagship product, Lactaid, through explosive growth. While running Lactaid, Smith developed Beano, a successful legend in the nutraceutical field. For product availability and additional information visit the company’s website www.FlexNow.us.

Lactaid®is a registered trademark of Johnson & Johnson.
Beano® is a registered trademark of GlaxoSmithKline.

Note to the Editor:
Hi-res downloadable photos are available at:
http://www.fishwithfeet.com/mediagallery.htm

BSP Pharma Inc. Contracts Fish With Feet, LLC As Public Relations Agency of Record

Egg Harbor Twp., NJ, January 16, 2007 – Fish With Feet, LLC has signed BSP Pharma Inc. of Egg Harbor Township, makers of FlexNow™ Joint Formula. Fish With Feet serves as BSP Pharma’s public relations agency of record overseeing the 2007 national PR launch for its FlexNow Joint Formula product.

“BSP Pharma’s team is just the sort of client we love working with – energetic, with a shared enthusiasm about how the power of a well-crafted PR strategy can benefit their brand,” stated Cathleen Kiernan and Barbara Murphy owners of Fish With Feet. “We’re truly excited to take on the challenge of FlexNow’s national launch and look forward to building lasting brand awareness for this unique product.”

BSP Pharma Inc., is a subsidiary of BSP Pharma A/S of Denmark, and was formed in 2005 to bring the remarkable Shea nut health products to the U.S. market. BSP’s CEO and President Leonard P. Smith has held senior level positions in the nutraceutical and pharmaceutical industry for more than 20 years. At Lactaid Inc. he led the company’s flagship product, Lactaid®, through explosive growth. While running Lactaid, Smith co-developed Beano®, a successful legend in the nutraceutical field. For product availability and additional information visit the company’s website www.FlexNow.us.

In addition to BSP PharmaInc., Fish With Feet clients include PBS KIDS Sprout, the first and only 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers; Gelb Promotions, the exclusive promoter for Andrea Boccelli as well as national and international sports and entertainment shows; Kiernan Thompson Communications & Consulting; and The Community Foodbank of Southern New Jersey.

Working on local, national and international accounts, the Fish With Feet team’s public relations and marketing experience ranges from grand openings for Planet Hollywood International, Times Square, NY, and Sun International Ltd’s Royal Towers Atlantis Casino Resort, Paradise Island to consulting and implementing strategies for the Miss America Organization, Empire Golf Management and Forewinds Hospitality Management. From Pavarotti to world-class boxing events, from Resorts Casino Hotel and the Sands Casino Hotel to the National Football League, Murphy and Kiernan are recognized leaders for their creative approach and eye for detail when working with clients.

To contact Fish With Feet, LLC, call either 609.601.8379 or 609.390.5633 or visit www.fishwithfeet.com.

Lactaid® is a registered trademark of Johnson & Johnson.
Beano® is a registered trademark of GlaxoSmithKline.

To contact Fish With Feet, LLC, call either 609.601.8379 or 609.390.5633 or visit www.fishwithfeet.com.

Murphy and Kiernan Announce New Business Partnership, Fish With Feet, LLC

Fish With Feet, LLC Signs Network Deal with PBS KIDS Sprout

Egg Harbor Township, NJ (July 24, 2006)- Atlantic City region public relations professionals Barbara Murphy and Cathleen Kiernan have announced a business partnership with the formation of Fish With Feet, LLC, a public relations, marketing and event strategy firm. Murphy and Kiernan, both formerly senior level marketing agency executives, have over 35 years of gaming, hospitality, restaurant, golf entertainment, and tourism experience.

Working on a local, national and international accounts, their experience ranges from grand openings for Planet Hollywood International, Times Square, NY, and Sun International Ltd's Royal Towers Atlantis Casino Resort, Paradise Island to consulting and implementing strategies for the Miss America Organization, Empire Golf Management and Forewinds Hospitality Management. From Pavarotti to world-class boxing events, from the Sands Casino Hotel to the National Football League, Murphy and Kiernan are recognized leaders for their creative approach and eye for detail when working with clients.

This past May, Fish With Feet, LLC signed PBS KIDS Sprout, the first and only 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers. The Network was created as a partnership between Comcast Corporation, the country's leading provider of cable, entertainment and communications products and services; HIT Entertainment, a leading provider of quality entertainment for young children; PBS (Public Broadcasting Service), the most trusted distributor of award winning children's programming; and Sesame Workshop, the nonprofit educational organization behind Sesame Street.

Additionally, Fish With Feet has signed international Latin and ballroom dance sensation Burn The Floor(r) providing public relations representation for the North American debut of their new production FloorPlay at the Tropicana Casino and Resort, Atlantic City, NJ.

"Today's media landscape is as competitive and fast-paced as it has ever been. With 24/7 news coverage and branding messages transmitted to everything from televisions to cell phones and IPods, PR and marketing services have to be more evolved than ever in order to create a standout position for clients. Our experience in finding unique angles combined with solid experience in marketing and promotions allows us to break through the clutter and communicate client's key messages to targeted audiences," stated Fish With Feet owners/partners Murphy and Kiernan.

To contact Fish With Feet, LLC, call either 609.601.8379 or 609.390.5633 or visit www.fishwithfeet.com.